Usage Policy: AI Generative Tools
1.1 Thank you for visiting the Chimera Creative website. This usage policy sets out how the Chimera Corp group of companies ('Chimera Creative' or 'we', 'our', 'us' or related terms) uses artificial intelligence (AI) generative tools in the work we produce for ourselves and clients. As a creative agency, we endeavour to be at the forefront of technology, however, we remain committed to being ethical and appropriately circumspect in our approach to said technology.
2 Text generators
3 Image generators
3.1 As a creative agency that supports the work of other creatives, Chimera Creative specifically selects to commission photographers, videographers, illustrators and other creators or make use of stock visuals instead of using AI-generated imagery for campaigns and projects where AI is not the central focus. We believe that all creators should be compensated fairly for the work they produce and until generative AI companies develop ways to compensate creators, we remain committed to commissioning and compensating the creators for the use of their visuals.
3.2 We may use AI-generated images or video in our projects from time to time, where the project requirements call for the use of such imagery or video. In these instances, we recognise that the majority of AI-generative tools have been trained on datasets of information, artworks and image libraries that may be copyrighted and that in some countries, there are laws prohibiting such use. We endeavour to ensure we do not infringe on the rights of artists, creators and other copyright holders and will disclose when we use AI-generated imagery or video as well as get permission from the correct persons, where applicable.
3.3 Chimera Creative or the creators we commission may use AI as a basis for our visual ideas. If a creator uses this visual equivalent to brainstorming to produce concepts, we may require them to create original visuals using traditional methods of production and not use an AI-generative tool to reproduce what another AI-generative tool has suggested.
4 Changes to this policy
4.1 We recognise that AI is constantly developing and may modify our perspective and the ways in which Chimera Creative and its employees and creators use generative AI tools over time. As we strive to improve our practices, we may review this policy from time to time and reserve the right to change this policy at any time and to notify you of those changes by posting an updated version of this policy on our website. It is your responsibility to check our policy each time before you access our website for any changes. Should you have any feedback, questions or concerns, please send them to email@example.com.