IAB South Africa Content Creator Charter

South African Content Creator Charter: Agency Commitments

1 Introduction

1.1 Thank you for visiting the Chimera Creative website. As part of Chimera Creative's commitment and responsibility to transparency and professionalism when working with content creators, including celebrities, influencers and other well-known personalities ('creators'), the organisation has pledged the Interactive Advertising Bureau (IAB) South Africa Content Creator Charter ('Charter'), supported by the Advertising Regulatory Board (ARB). The Charter outlines the commitments made by the Chimera Corp group of companies ('Chimera Creative' or 'we', 'our', 'us' or related terms) when engaging professionally with creators.
1.2 We recognise that the creator economy and digital media and marketing industry are constantly developing and, therefore, the Charter is subject to change from time to time as advised by the relevant industry bodies. As we strive to improve our practices, we may review our commitments pledged to the Charter from time to time and reserve the right to change these commitments at any time and to notify you of those changes by posting an updated version of the Charter on our website. It is your responsibility to check the Charter each time before you engage professionally with us. Should you have any feedback, questions or concerns, please send them to hello@chimeracreative.co.za.

2 Agency/marketers' commitments

• We commit to inspiring and fostering a vibrant community around our brands and products while maintaining a respectful, transparent and inclusive relationship with content creators.
• We promise to reflect South Africa's diversity in our creator partnerships, respecting all people regardless of gender, identity, culture or background.
• We commit to partnering with creators who have built their reputation through authentic efforts and talent. We get to know creators, make it clear why we choose to work with them specifically and encourage them to express their creativity and relay our brand message in their own ways while adhering to responsible guidelines.
• We provide clear communication to content creators, ensuring they understand all required disclosures and regulations. We also provide the necessary information to avoid misleading claims and encourage open, honest communication with their followers. We do not ask creators to disguise our words as their own or share an opinion that is not genuinely theirs.
• We use simple and clear written agreements with creators that outline all that is expected of them, where and for how long we intend to use their content and/or likeness and the compensation and payment terms we are offering in exchange. We do everything in our power to pay our creator partners in time, as per our agreement.
• We agree to comply with decisions made by the ARB with regards to our influencer marketing campaigns. Specifically, we will instruct our creator partners to remove or modify content they posted on our behalf if an official decision is made by the ARB that the content does not comply with South African advertising standards.

The above commitments have been extracted verbatim from the South African Content Creator Charter as published by the IAB South Africa, supported by ARB, and available here.

Cape Town
+27 72 348 6443
hello@chimeracreative.co.za