Blue and Gold Magazine
Periodical sports magazine

Project Information
Blue and Gold is the sports periodical of the University of the Western Cape, one of the top public research institutions in South Africa. Launched in 2018, the University's Institutional Advancement department sought a clean aesthetic for the second edition of its then recently launched magazine, one that worked with the publication's educational and informative PR style of writing and that would help to ensure the magazine could stand apart as its own media product. 

Targeted communications

Between 2019 and 2021, Chimera produced six issues of the periodical, including a Women in Sport issue featuring 2023 Women's World Cup goal-scorer Thembi Kgatlana and a special UWC 60-year anniversary edition. The aim? To produce slick internal marketing communications that served multiple purposes to the University community: entertainment, education, information.

A gradual transformation

In updating the magazine's brand identity, it was important that the original masthead and title were retained as the magazine was still in its infancy. Chimera leaned into the institution's corporate colours, making the gold pop slightly for the masthead only, and incorporating the rest of the colours strategically in icons, other symbols and numbers to draw attention to the copy. We also used our expertise in photography and graphic design to create eye-catching layouts that combined photography and typography that grabbed readers' attention.

Move the arrows up and down on the image to the left to see the before and after.

Blue-Gold-Issue-1.2018 01_BG-issue-6

Design is clean and no one who receives this free read should feel short-changed or patronised.

Brendan Seery, #OrchidsandOnions, Bizcommunity

Cape Town
+27 72 348 6443

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